Keeping your name in front of the customer is the key to establishing a strong link with your customers. Studies have shown it takes 6 times for a person to see/hear your ad before visiting your place of business. Almost 70% of newspaper advertisers report little to no noticeable results from ads larger than 1 square inch. Almost 80% of radio & tv advertisers report no noticeable results with an advertising cost of over $1000/month.